A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet, or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products, or services and inform potential customers or members of the public of the benefits.

Design Types include (but not limited to):

• Trifold
• Half-Fold
• Z-Fold
• Accordion Fold
• Double Parallel Fold

Business cards are cards bearing business information about a company or individual. A business card typically includes the giver’s name, company, or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses, and website.

Corporate identity could be described as the face of your brand. It consists of all visual branding elements, reaching beyond corporate logos to including typeface, tagline, imagery, color palette, and tone of voice.

While bespoke packages are available, a typical CI contains the following:

• Corporate Logo
• Business Card
• Company Profile
• E-mail Signature
• Standard of Usage Document
• Branding Material

An email signature is a block of text appended to the end of an email message which often contains the sender’s name and contact information. An email signature often contains a name, business contact information, email address a website URL, etc.

A letterhead is the heading at the top of a sheet of letter paper. That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term “letterhead” is often used to refer to the whole sheet imprinted with such a heading.

A logo is a visual symbol used to instantly identify a company, organization, product, or brand. Logos may show an entity’s name spelled out with letters, or they may be abstract designs, such as the Nike stripe.

A booklet is a small, thin book that has a paper cover, created with the goal of providing information regarding something. A booklet design can be focused on your business as a whole, or on a service, promotion, or product that is currently being marketed.

A retainer arrangement is when the designer and the client enter into a contract that covers a specified period of time (such as a month or a year) or a certain number of hours (such as 10 hours per week) or for a specific on-going project.